A Corporate Trainer’s Challenge: Why Executives Fail to Execute Plans

Do you notice how your feedback form after the training comes back with glowing reviews, but when the participants and the LND head get back to their desks, they fail to implement what they just learned? 

Unfortunately, this is the dilemma of most Corporate Trainers. There seems to be initial enthusiasm during the course of the training, great atmosphere of cheerfulness, commonality and increased bonding but a big factor of missing to execute what they planned during training. So why does this keep happening? 

Training versus Learning versus Execution

Let’s look at these terms closely to understand how they affect a corporate trainer’s deliverables. 

Training is an effort to convey information and knowledge; learning is the assimilation of that information and knowledge into a person’s working memory and long-term memory; execution occurs when the learner receives advanced application methods and strategies that transform the great concepts, information or new knowledge into behavior, into activities that show direct daily results

Most corporate trainers focus on creating engaging workshops, working hard to keep the sessions lively, interesting and insightful. On the other hand, it becomes a hassle when it comes to monitoring post-training implementation. It can be difficult to follow up about training implementation when one is up against busy executives, who always seem to be at meetings, or playing the pass the buck game. 

The biggest challenge faced by Corporate Trainers

The biggest challenge is with Corporate Trainers who fail to properly condition everyone involved, mostly also one of the executives for execution. How many times as a participant, have you attended a course where you heard a great speech, saw some awesome slides, and took some good notes, only to return back and struggle in implementing what you learned? It’s probably more often than not because there are some fundamental differences between training and conditioning.  Training helps us understand how something works. Conditioning teaches us how to execute it consistently.  

NLP: the key to successful execution

The leaders and executives responsible for training seem to fall flat when it comes to executing their plans and achieving their goals. This is because they are often missing a key component in their training – NLP (Neuro-Linguistic Programming). 

NLP is all about teaching you conditioning which is a strategy to help with execution long after the training workshop is completed.  Conditioning strategies can be used in both personal and professional life to create lasting results, such as building self-confidence, becoming more focused on what matters most, being more productive at work, or achieving a goal.

Excelling as a Corporate Trainer using NLP

NLP provides you with a toolkit of practical and effective principles and strategies to help you excel as a corporate trainer. The principles can help to guide your planning, preparation, and delivery; while NLP’s strategies can be used during every step of your training process.  

Since most participants of corporate training find it hard to implement what they have learned during training, it is critical for trainers to develop ways of supporting their participants’ implementation efforts. With NLP you have a vast variety of anchoring, reframing and imprinting techniques to change behaviors and future pacing skills that measure and directly link to taking action and brining the learnings into fruition.   

In addition, there are many other aspects of training that NLP helps to support including creating greater rapport with participants and getting more engagement from them in your workshops. 


NLP and its relevance to corporate training are yet to be understood and recognized by the trainer who delivers the program as well as the leaders and employees of the organization. 

There are many factors for organizations not doing well as they could have been. It is important for a trainer to recognize exactly what needs to be transformed in the attitude and skills of the leaders and employees. Implementing accountability, motivation and commitment and raising communication abilities are just a few of them. 

With NLP, a corporate trainer would know how to specifically relate with and motivate the individual participants, build commitment in them so they stay focused on results, leave them with written assignments and a time after the training to report them and so help them execute learnings from workshops more effectively. 

You can know more about our workshops by checking out our training schedules that provide courses and webinars to help Corporate Trainers excel using NLP techniques and strategies. 

If you lead a team of training professionals and are interested to have them NLP certified, please get in touch with Dr. Doris, our NLP Master Trainer who can help with customized programes to achieve your organization’s goals.